Challenges
The Staples team didn’t have any autonomy when it came to managing the site’s content, being entirely dependent on the European brand for any changes. Its management system (ERP) was not integrated either.
Services
All of Staples’ work teams had to be integrated (management, design, and development) into the project planning and construction process in order to meet all objectives.
Outcome
Staples now has full control of its back office. The site looks modern, feels accessible, the simple UX and UI are on point, and everything is prepared to integrate any future developments. This has been reflected in an increased conversion rate.
